Your customers, and their lives, are changing rapidly. Universal networking, new media and lifestyle media outlets like Twitter, WhatsApp and Instagram, Virtual Reality on Facebook, community television and crowdsourcing, real-virtual communication enhanced with augmented reality. We will see demographic shifts and the changes to society's values, growing faith in the "wisdom of the masses" and less trust in experts and brand names. Digital assistants like Alexa, Siri or Cortana will take over entire areas of communication ... Your customers' lifestyles and needs are going to change completely in the coming years. What should your reaction be?

This lecture entertainingly shows how the lives of customers in the future will be. It provides you with key strategic recommendations to help your business react and prepare accordingly. This lecture helps you identify the trends which are important to you so that you can prepare today for tomorrow. In this fast-paced, entertaining lecture, Sven Gábor Jánszky presents the results of his newest research into customer dialogue. He develops a scenario depicting what customer dialogue processes will look like for brand name companies in the not so distant future.